Week 1 - Facebook Posts

Facebook New Logo 2015.svgDuring this week, we will create and share Facebook posts. This might sound like an easy task but there are underlying issues that you need to pay attention to in doing so. Your job is to advocate for certain things to be done or changed and to do so your post must be convincing enough to change perceptions.

WYour posts should carry essential information that will help your audience to easily understand the information you are trying to relay. Include at least the 5Ws and an H (WHO, WHAT, WHEN, WHERE, WHY &HOW), these will help you to tell your story in a few words which reflect a bigger picture. Avoid using big words that would require one to get a dictionary to understand, use simple language that a lay person can understand.

WeekTopicTaskExpected Outcome
1 Creating and sharing posts on Facebook

Creating Facebook posts that push your advocacy work and captivates your audience.

Take time to think of what you want to post and the impact it has in pushing your work. Identify key issues relating to your work.  It should carry at least the 5 w’s & h.

Always check for spelling and grammatical errors before posting.

Being able to create posts that are informative, push the organization’s work.

The posts created will be posted in the closed group I have created on Organizing4Zim Facebook account s. Kindly send me your Facebook names so that I can add you to the group.

Group Name: Social Media Training 2016

Looking forward to your participation!

Facebook Best Times to Post

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Facebook Pro-Tips

Here are a few tips to help you with your Facebook Campaigns:

  • Fill out the entire ‘About’ Section: Withholding information from your Facebook page isn’t going to benefit you.

If you don’t include your contact information, potential supporters may not make the effort to search for it on your website. They’ll probably move along without contacting you at all.

  • Find your voice: Be personal and authentic.

Speak in the first person in your posts – your supporters and volunteers want to hear from you!

Share candid personal stories, like updates from members of your organization.

  • Encourage a two-way dialog: Build a dialog with your community on your Facebook Page.

Get people talking by asking questions in your status updates.

Always respond to people who comment on your posts – your supporters will want to know that you’re listening.

Make your supporters the stars. If someone posts something great on your Page, re-post and thank them by name.

  • Share exclusive content: Post content on Facebook and Instagram that people can’t find anywhere else.

Take the time to post directly to your Facebook Page. Re-posting or auto-posting from other sources can have poor results, but that does not mean it must be ignored.

Schedule regular posts on specific topics, like a weekly post that highlights a “success story of the week”, a section of the constitution or a Facebook Q&A when you answer questions directly from supporters.

Post “on-the-ground” pictures from the field or photos of events. Mobile uploads and Instagram allow you to post in real time.

Social Media Tool Kit: A Guide to Effective Use for Development

You can also go through our Social Media Training Guide for civil society, activists and other development players.

It will go a long way in assisting organisations in their programming, especially around digital advocacy and digital security issues. Social media has greatly changed the media environment by allowing spontaneous and timeous dissemination of information, granting people voices to expresses themselves, share views, opinions, pictures and connect regardless of geographical areas, unlike the traditional media, where communication is a one-way thing.

Social Media Training fo activists

Read the Guide . . .

If you require more training email – info@o4z.org.zw

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