Week 2 - Using Pictures, Building and Engaging Audience on Facebook

BoostPostThere is an idiom that says ‘A picture is worth a thousand words’. Thus in that regard a thousand words can be replaced by just taking a snapshot of what you want people to know. Pictures easily convey complex issues that cannot be simply explained by words. Pictures quickly grab one’s attention and emotions towards the message you may want to bring to their attention. Using visuals in advocacy may result in changing people’s perceptions towards certain issues and results may be realized within a short space of time.  It is therefore important to use as many pictures as we can in relaying our messages.  Always remember that people read the web in an F- shape in which they read the first two paragraphs and scan through the rest. It is therefore ideal to use pictures to break the text and avoid boring your audience with too much text.

Building and engaging audience on Face book page is very important in getting your message to the intended people.

Invite as many friends as you can from your friend’s list. Also ask your friends to also invite their friends to like the page.

WeekTopicTaskExpected Outcome

Using pictures to convey your message

Sources of pictures – Flickr, google, instagram, etc

Take and upload pictures that tell the story you want your audience to know. Put a caption on the picture of who took the picture and what will be happening in the scene.
If you did not take the picture yourself credit the person who took it or add the website where you took it from.
Be able to use pictures that tell your audience more and push forward your intended goals
1 Building  & Engaging Audience on Facebook Know the people you want to target with your message and make them connect with your goals.
Connect with people who have common interest with what you do. Respond to comments and ask your audience’s  opinion on your posts
Increase in the number of followers

Facebook Pro-Tips

Here are a few tips to help you with your Facebook Campaigns:

  • Fill out the entire ‘About’ Section: Withholding information from your Facebook page isn’t going to benefit you.

If you don’t include your contact information, potential supporters may not make the effort to search for it on your website. They’ll probably move along without contacting you at all.

  • Find your voice: Be personal and authentic.

Speak in the first person in your posts – your supporters and volunteers want to hear from you!

Share candid personal stories, like updates from members of your organization.

  • Encourage a two-way dialog: Build a dialog with your community on your Facebook Page.

Get people talking by asking questions in your status updates.

Always respond to people who comment on your posts – your supporters will want to know that you’re listening.

Make your supporters the stars. If someone posts something great on your Page, re-post and thank them by name.

  • Share exclusive content: Post content on Facebook and Instagram that people can’t find anywhere else.

Take the time to post directly to your Facebook Page. Re-posting or auto-posting from other sources can have poor results, but that does not mean it must be ignored.

Schedule regular posts on specific topics, like a weekly post that highlights a “success story of the week”, a section of the constitution or a Facebook Q&A when you answer questions directly from supporters.

Post “on-the-ground” pictures from the field or photos of events. Mobile uploads and Instagram allow you to post in real time.

Social Media Tool Kit: A Guide to Effective Use for Development

You can also go through our Social Media Training Guide for civil society, activists and other development players.

It will go a long way in assisting organisations in their programming, especially around digital advocacy and digital security issues. Social media has greatly changed the media environment by allowing spontaneous and timeous dissemination of information, granting people voices to expresses themselves, share views, opinions, pictures and connect regardless of geographical areas, unlike the traditional media, where communication is a one-way thing.

Social Media Training fo activists

Read the Guide . . .

If you require more training email – info@o4z.org.zw

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