Week 2 - Using Pictures, Building and Engaging Audience on Facebook
There is an idiom that says ‘A picture is worth a thousand words’. Thus in that regard a thousand words can be replaced by just taking a snapshot of what you want people to know. Pictures easily convey complex issues that cannot be simply explained by words. Pictures quickly grab one’s attention and emotions towards the message you may want to bring to their attention. Using visuals in advocacy may result in changing people’s perceptions towards certain issues and results may be realized within a short space of time. It is therefore important to use as many pictures as we can in relaying our messages. Always remember that people read the web in an F- shape in which they read the first two paragraphs and scan through the rest. It is therefore ideal to use pictures to break the text and avoid boring your audience with too much text.
Building and engaging audience on Face book page is very important in getting your message to the intended people.
Invite as many friends as you can from your friend’s list. Also ask your friends to also invite their friends to like the page.
Using pictures to convey your message
Sources of pictures – Flickr, google, instagram, etc
|Take and upload pictures that tell the story you want your audience to know. Put a caption on the picture of who took the picture and what will be happening in the scene.
If you did not take the picture yourself credit the person who took it or add the website where you took it from.
|Be able to use pictures that tell your audience more and push forward your intended goals|
|1||Building & Engaging Audience on Facebook||Know the people you want to target with your message and make them connect with your goals.
Connect with people who have common interest with what you do. Respond to comments and ask your audience’s opinion on your posts
|Increase in the number of followers|