Week 4 - Twitter
Twitter is a micro-blogging tool which allows one to broadcast short post(Tweets ) with 140 character s. It's a platform where users share their thoughts, news, information and jokes. Profiles are public and anyone anywhere can view what you post on your timeline. Unlike Facebook, on Twitter, following someone is not an admission of friendship, but nonetheless affords interaction and conversation.
The first step is to understand and master the vernacular. There are certain words inherent to Twitter that you may already have heard. These terms and their abbreviations (in parentheses) are essential for understanding the network.
- Tweet: A 140-character message.
- Retweet (RT): Re-sharing or giving credit to someone else's tweet.
- Feed: The stream of tweets you see on your homepage. It's comprised of updates from users you follow.
- Handle: Your username.
- Mention (@): A way to reference another user by his username in a tweet (e.g. @mashable). Users are notified when @mentioned. It's a way to conduct discussions with other users in a public realm.
- Direct Message (DM): A private, 140-character message between two people. You may only DM a user who follows you.
- Hashtag (#): A way to denote a topic of conversation or participate in a larger linked discussion (e.g. #AmericanIdol, #Obama). A hashtag is a discovery tool that allows others to find your tweets, based on topics. You can also click on a hashtag to see all the tweets that mention it in real time — even from people you don't follow.
- Keep it simple: Find crucial words and put them together to “hook” the reader, grab your audience’s attention; don’t waste this by delaying those crucial words.
- Start a conversation: Use a relevant hashtag (#).Your followers can use hashtags to join the conversation and feel they are involved. The more visible the hashtag, the more people are likely to join in the conversation
- Keep it personal and invite dialogue: It is important to keep your tweets personal. If your organisation’s tweets sounds like an advert or marketing, they are likely to be ignored. You should be starting a conversation with your fellow tweeters around thoughts on a topic.
- Build relationships: Use the ‘@’ symbol to show your appreciation or response to a positive or negative comment. You can also use the re-tweet (RT) function to bring new information from someone you follow to your users.
- Keep it Frequent: Continually update their Twitter feed with current happenings and information. The more current your information and the more you tweet, the higher likelihood of gathering people around your organisation. To enjoy and find twitter resourceful, you have to gain experience through frequent posting/.
- Involve the powerful: directly connect with government officials, celebrities and cultural movers and shakers. By @mentioning specific people, they could potentially see your post and re-tweet it. More so, their followers may choose to follow you as well.
|4||Creating tweets for your audience||
Use 140 characters to convey message to intended audience. Filter your words as much as you can and remain with only the relevant information.
Be able to use a few characters to relay important information